Main Features of SitecoreAI

1. Strategy

This section includes tools for managing brand guidelines, creating briefs, handling campaigns, and later, a full marketing calendar.

2. Channels

This tab gives access to website and channel management, along with insights related to each channel.

3. Design

Here, users can manage normal website work like page setup, updating components, and maintaining forms.

4. Content

This is for managing content across all channels. It also includes media management (similar to DAM, but full Content Hub support is coming). Soon, it will also help handle embargoed or scheduled content releases—something many CMS tools struggle with.

5. Performance

This tab provides dashboards, insights, and reports to understand how your customer journey is performing.

6. Agentic

This is where Sitecore’s AI vision becomes real. Marketers can subscribe to, customize, or even build their own AI agents.

Agentic Studio: The Core of SitecoreAI

Agentic Studio is the main workspace where marketers work together with AI agents to build digital experiences. It comes with 20 pre-built AI agents, which help automate different tasks such as:

Campaign & Strategy Agents : Help create briefs, find the right audience, and optimize budgets.

Content Production Agents : Create brand-safe content, adapt it for different channels, and keep the messaging consistent.

Migration & Management Agents: These agents can help combine many old websites into one system, saving weeks or months of manual work.

Testing & Optimization Agents : Automate A/B testing, monitor results, and help improve performance.

Marketers can also build their own agents using simple no-code tools.

Key Capabilities of SitecoreAI

1. AI-Driven Content Creation

Helps teams create content faster—such as versions, summaries, metadata, translations, and creative assets.

2. Automated Personalization

AI studies user behavior and delivers the right content automatically, reducing manual work.

3. Better Search Results

With Sitecore Search, AI improves search ranking, understands user queries better, gives recommendations, and reduces zero-result pages.

4. Customer Insights & Predictions

With CDP and Personalize, SitecoreAI improves predictive models, journey insights, and user grouping.

5. AI Agents for Automation

These AI agents can help with:

• Creating personalized experiences

• Running optimization tests

• Finding missing content

• Suggesting new pages or components

• Automating marketing workflows

Welcome to my new blog where I'll explore the audience segment building in Sitecore XM Cloud embedded personalization. Here, I'll also explore the wide array of pre-defined condition templates available, giving you a variety of targeting options for easy personalization. In my previous blog I explain on how we can create Page Variants and implement personalization in page variants.

Audience Builder in XM Cloud Personalize

Personalize in XM Cloud enables you to define tailored conditions to target specific audiences and deliver personalized experiences. The Audience Builder offers a user-friendly interface with ready-to-use, pre-defined personalization conditions. These help marketers create personalized experiences effortlessly in a low- or no-code environment.

Mode Selector

Build Mode: Allows us to create or edit your audience while designing a page variant.

Preview Mode: Displays the conditions in an easy-to-read format and shows the order of execution.

Condition Editor

Clicking on “Add first condition” opens a list of pre-defined condition templates in the right pane. We can select templates from this list and add them to the Condition Editor to build your target audience.

Condition Template in Audience Builder

4. Pre-Defined Condition Templates

Date and Time (Organization time zone)

Time of day (Organization time zone)

Country

This personalization is triggered when a user visits from a specific country (e.g., India). Multiple countries can be selected.

First Referrer

First Page

This personalization is triggered when the visitor starts their session on a specific page (e.g., a landing page). The page field accepts free-text input with letters, numbers, and special characters. Only one page can be specified.

Number of Page Views

This personalization is triggered when the visitor has viewed a specific page a certain number of times within a defined period (up to 30 days). The page field accepts free-text input with letters, numbers, and special characters. Only one page can be specified. The visit count can be any whole number, including zero.

Page view

New or Returning Visitor

Variables for Condition Templates

After adding a condition template to an audience, we must define its details using input options, also known as variables.