Posts

Exploring the Exciting Features of Sitecore XP 10.4

Image
  After a gap of nearly 1.5 years, Sitecore has unveiled a feature-rich version of its XM/XP platform with the release of Sitecore XP 10.4. This eagerly anticipated update follows the launch of Sitecore 10.3 in December 2022. As an enthusiastic Sitecore developer, I'm thrilled to delve into the latest advancements introduced in Sitecore XP 10.4. Release Highlights: Enhanced Personalization: Connect for xConnect: Excitingly, xConnect data is now seamlessly integrated into Sitecore Connect, enabling xDB to CDP integrations. This facilitates leveraging marketing data collected by Sitecore and creating tailored experiences across various platforms. Analytics Extractor: A newly introduced feature allows exporting data from xConnect for analysis in business intelligence tools, offering insights into customer behavior and preferences. Codeless Schema Extension Module: Empowering marketers, this feature enables extending the xConnect schema without coding, facilitating personalized mark
Post a Comment
Read more

Sitecore Personalization – Profile Personas and Patterns Part Two

Image
  Content Profiling We have setup Profile Personas, Profile and Pattern Cards in my previous blog .  Now, It’s time to assign these profile cards to Sitecore contents to identify customer’s behavior. Now open the page in experience editor where you want to assign the profile. Navigate to the Ribbon and select the Optimization tab. Then, click on "Associate Profile Cards" under profile settings. This action will open the Profile Cards Dialog. Click on 'Edit' to proceed. You have the option to either select a profile card from the dropdown menu or customize values for the content profile. Enabling customization allows you to enter specific values for Profile Cards in the "Context" of the content item. Repeat this process for all pages as needed to implement profiling according to your requirements. Personalization using Pattern Card If you're new to this process, I've documented detailed step-by-step instructions on how to personalizing components in m
Post a Comment
Location: Kolkata, West Bengal, India
Read more

Sitecore Personalization – Profile Personas and Patterns Part One

Image
  In my previous  blog , I discussed on building and creating custom personalization rules to meet specific business requirements. In this part of personalization series, we will discuss more about personalization using Sitecore Profiles, Personas and Patterns. In this article, we'll dive into the essential components of Sitecore profiling that allow you to comprehend visitor behavior and leverage this knowledge for personalized content delivery. Sitecore offers five fundamental profiling elements: 1. Profiles: Profiles are pivotal for identifying visitor behavior and content interests. Sitecore provides pre-installed profiles and profile keys as a guideline, which can be customized to align with your business objectives. Creating a Profile: Access the Sitecore Launchpad and navigate to the Marketing Control Panel. Right-click on Profiles, then select Insert > Profile. Specify a name for your profile (e.g., "Product Interest"). 2. Profile Keys: Profile keys define diff
Post a Comment
Location: Kolkata, West Bengal, India
Read more

Custom Personalization Rules in Sitecore

Image
In my previous blog , I detailed the setup and management of the out-of-the-box (OOTB) personalization feature within a component. Today, I delve deeper into building and creating custom personalization rules to meet specific business requirements. Sitecore's architecture offers the flexibility needed for this scenario, allowing for the extension and implementation of custom rules as required. To illustrate, we'll focus on creating a custom rule that alters content displayed to site visitors based on a "querystring" parameter value. To implement custom personalization, follow these steps: Step 1: Navigate to " /sitecore/system/Settings/Rules/Definitions/Tags " and right-click on "Tags" to add a new customized Tag (e.g., QueryString Name Value Tag) Step 2: Under " /sitecore/system/Settings/Rules/Definitions/Elements ", create a custom Element folder (e.g., QueryString Name Value Tag) and add a new condition within it. Set the Text and Type
Post a Comment
Location: Kolkata, West Bengal, India
Read more

Basic Introduction on Sitecore Personalization

Image
  In this blog post, I'll provide an overview of personalization in Sitecore, outlining its benefits and offering step-by-step guidance on creating and configuring personalization for components. This guide is tailored for Sitecore beginners seeking to grasp the concept and its implementation. Personalization empowers you to deliver customized content to your visitors. For instance, you can establish rules that display personalized content based on visitors' browsing patterns and their accumulated profile values. This capability is crucial as it ensures that users are presented with content that aligns with their interests and preferences. Approaches to Personalization: Rules-based Personalization: The content editor establishes conditions dictating when content is delivered to a customer. These conditions can include factors such as visitor location or IP address, device type, keywords used to access the site, or completed website goals. The Rule Editor manages three key obje
Post a Comment
Location: India
Read more

Install Sitecore Experience Accelerator - Powershell Script

Image
  To install the Sitecore PowerShell package, follow these steps: Step 1: Download the Sitecore Package or zip file to your hard drive from https://dev.sitecore.net/Downloads/Sitecore_Experience_Accelerator.aspx . Step 2: Then log in to the Sitecore Panel where you intend to install the Sitecore Package and go to the Desktop. Step 3: Now click on the Start Icon, navigate to Development Tools, and select Installation Wizard. In the Installation Package window, click on the upload button, prompting a file selection popup window. Step 4: Upload Sitecore PowerShell package from your machine to the respective location and click the next button. Ensure to select the "Overwrite existing files" checkbox to overwrite Sitecore items if they already exist in the Sitecore environment. Click on the upload button and select close in the next window. Step 5: Click on the Next button, review all the information in the subsequent windows, and select the Install button. Accept license agree
Post a Comment
Read more