Koushik Mukherjee - Sitecore 10 Certified Developer

In my previous blog , I detailed the setup and management of the out-of-the-box (OOTB) personalization feature within a component. Today, I delve deeper into building and creating custom personalization rules to meet specific business requirements. Sitecore's architecture offers the flexibility needed for this scenario, allowing for the extension and implementation of custom rules as required. To illustrate, we'll focus on creating a custom rule that alters content displayed to site visitors based on a "querystring" parameter value. To implement custom personalization, follow these steps: Step 1: Navigate to " /sitecore/system/Settings/Rules/Definitions/Tags " and right-click on "Tags" to add a new customized Tag (e.g., QueryString Name Value Tag) Step 2: Under " /sitecore/system/Settings/Rules/Definitions/Elements ", create a custom Element folder (e.g., QueryString Name Value Tag) and add a new condition within it. Set the Text and Type

  In this blog post, I'll provide an overview of personalization in Sitecore, outlining its benefits and offering step-by-step guidance on creating and configuring personalization for components. This guide is tailored for Sitecore beginners seeking to grasp the concept and its implementation. Personalization empowers you to deliver customized content to your visitors. For instance, you can establish rules that display personalized content based on visitors' browsing patterns and their accumulated profile values. This capability is crucial as it ensures that users are presented with content that aligns with their interests and preferences. Approaches to Personalization: Rules-based Personalization: The content editor establishes conditions dictating when content is delivered to a customer. These conditions can include factors such as visitor location or IP address, device type, keywords used to access the site, or completed website goals. The Rule Editor manages three key obje