Koushik Mukherjee - XM Cloud & Sitecore 10 Certified Developer

  Content Profiling We have setup Profile Personas, Profile and Pattern Cards in my previous blog .  Now, It’s time to assign these profile cards to Sitecore contents to identify customer’s behavior. Now open the page in experience editor where you want to assign the profile. Navigate to the Ribbon and select the Optimization tab. Then, click on "Associate Profile Cards" under profile settings. This action will open the Profile Cards Dialog. Click on 'Edit' to proceed. You have the option to either select a profile card from the dropdown menu or customize values for the content profile. Enabling customization allows you to enter specific values for Profile Cards in the "Context" of the content item. Repeat this process for all pages as needed to implement profiling according to your requirements. Personalization using Pattern Card If you're new to this process, I've documented detailed step-by-step instructions on how to personalizing components in m...

  In my previous  blog , I discussed on building and creating custom personalization rules to meet specific business requirements. In this part of personalization series, we will discuss more about personalization using Sitecore Profiles, Personas and Patterns. In this article, we'll dive into the essential components of Sitecore profiling that allow you to comprehend visitor behavior and leverage this knowledge for personalized content delivery. Sitecore offers five fundamental profiling elements: 1. Profiles: Profiles are pivotal for identifying visitor behavior and content interests. Sitecore provides pre-installed profiles and profile keys as a guideline, which can be customized to align with your business objectives. Creating a Profile: Access the Sitecore Launchpad and navigate to the Marketing Control Panel. Right-click on Profiles, then select Insert > Profile. Specify a name for your profile (e.g., "Product Interest"). 2. Profile Keys: Profile keys define diff...