Koushik Mukherjee - Sitecore MVP

  As we approach the end of 2025, it’s time for Sitecore’s MVP nomination season, marking the opportunity to aim for the prestigious Sitecore 2026 MVP title. In this blog post, I’d like to reflect on my contributions and achievements within the Sitecore community since November 2025. Let’s take a closer look at my Sitecore contributions for 2025: Sitecore blogs 17th November -  SitecoreAI Explained Simply: New Features, AI Agents, and What It Means for Marketers 29th October -   Understanding Identity Resolution and Rules in Sitecore CDP 27th October -   Exploring the Sitecore CDP Data Model: Guests, Sessions, Events, and Orders 13th October -    Understanding Sitecore CDP: A Beginner’s Guide to Customer Data Platforms 6th October -  Migrating Your Sitecore JSS App to Content SDK: A Complete Guide 22nd September -  Sitecore XM Cloud Content SDK vs. JSS SDK: Key Differences and New Features 17th September -  Getting Started with Sitecore Cont...

  At Sitecore Symposium 2025, Sitecore introduced the next version of its SaaS-based digital experience platform (DXP), called SitecoreAI . This new platform helps marketers plan, create, and improve campaigns faster with the help of AI. It brings AI-powered personalization, smart automation, and AI-assisted content creation across the whole customer journey. Main Features of SitecoreAI 1. Strategy This section includes tools for managing brand guidelines, creating briefs, handling campaigns, and later, a full marketing calendar. 2. Channels This tab gives access to website and channel management, along with insights related to each channel. 3. Design Here, users can manage normal website work like page setup, updating components, and maintaining forms. 4. Content This is for managing content across all channels. It also includes media management (similar to DAM, but full Content Hub support is coming). Soon, it will also help handle embargoed or scheduled content releases—somethin...