Koushik Mukherjee - Sitecore MVP

  In my previous blog , I discussed the personalization features in Sitecore XM Cloud . In today’s post, we'll explore how to implement personalization using page variants in XM Cloud. To deliver personalized content to your visitors in Sitecore XM Cloud, you'll need to create a page variant for a specific audience. The original (default) content of a page is stored in its default variant , while each additional variant is tailored to meet the unique needs and preferences of different audience segments. Only users who match the defined audience conditions will see the personalized variant. In each page variant, you can: Assign different content to a component Replace a component with another one Hide a component for a specific audience How to Page Variant creation Step 1- In the Page Builder editor, select the page you want to personalize and click on the "Personalize" tab at the top. Step 2-   In the Personalize tab, you'll see the Default variant ...

Personalization in Sitecore is one of its most powerful and important features, enabling brands to deliver personalized digital experiences to end users and ensure the right content reaches the right contacts. Sitecore XP includes built-in personalization capabilities. In recent years, the approach has shifted toward headless solutions , which offer greater flexibility, omni-channel delivery, and seamless integration with other digital systems. As a result, Sitecore XM Cloud has emerged as the next logical step for delivering modern digital experiences. However, when transitioning from Sitecore XP to XM Cloud, customers will notice some significant changes—especially in personalization features. In this blog post, I’ll discuss the embedded personalization feature in XM Cloud , how it differs from Sitecore XP personalization, and its strengths and limitations. XM Cloud Embedded Personalization XM Cloud Embedded Personalization is a built-in feature that offers out-of-the-box persona...