Koushik Mukherjee - Sitecore MVP

  Identity Resolution in Sitecore CDP Identity resolution is the process of identifying anonymous guests in Sitecore CDP . When a guest interacts with your brand across different channels and devices, Sitecore CDP uses identity rules to recognize and link that guest. By default, guests are marked as “visitors.” The IDENTITY event is used to resolve the identity of an anonymous site visitor. When Sitecore receives an IDENTITY event — typically captured during registration, login, or signup — it runs a linking algorithm to match guest data from separate guest profiles based on your organization’s identity rules. Identity Rules Identity rules are used to identify customers by providing key information such as customer ID, email, etc. In CDP, you can add identity rules as per your organization’s requirements. Follow the steps below to add identity rules in CDP: Navigate to the Settings icon and click on the Identity Rules menu. From the Identity Rules screen, click Add ...

Sitecore CDP offers a flexible and extensible data model that enables organizations to manage their data as per their needs. CDP captures, unifies, and activates customer data in real time across multiple channels. Its purpose is to build single and coherent customer profiles, which then allow for more targeted personalization. If an organization has custom data models that need to be managed in CDP, they can be easily handled using data extensions. In the above image, a Guest , which is a customer/user, can have multiple orders as well as multiple sessions. An order can also have multiple order items, and similarly, a session can have multiple events. Core Entities Guests    A Guest profile is created in CDP whenever a guest interacts with the brand using any channel. A Guest is the central object in the data model that represents a single customer. A guest data extension in Sitecore CDP allows an organization to specify custom attributes with key-value pairs. A Guest profil...

  What is a Customer Data Platform (CDP)? A Customer Data Platform (CDP) is a tool that collects data from multiple sources  to create a single centralized customer database. In recent years, customer data platforms (CDP) become a hot topic. Brands are set to create strong relationships with their customers through personalized and meaningful digital experiences. In this blog, we’ll cover the basics of Sitecore CDP and user interface in Sitecore portal. What is Sitecore CDP? Sitecore CDP is a customer data platform by Sitecore. It was introduced after Sitecore acquired Boxever in 2021, which later changed to Sitecore CDP.. Sitecore CDP captures, integrates, unifies, segments, and activates all customer data and creates seamless and consistent customer experiences.  Sitecore CDP Architecture The architecture of Sitecore CDP supports  real-time data collection , processing, segmentation, and activation across different channels. It is a cloud-native , API-f...

  As Sitecore continues its evolution toward a fully composable and cloud-native architecture, the Content SDK for XM Cloud marks a significant shift from the legacy JSS SDK. The Content SDK simplifies development, enhances performance, and introduces modern patterns for integrating Sitecore content into front-end applications. In my previous blog post on the Sitecore XM Cloud Content SDK , I discussed the key differences between the JSS SDK and the Content SDK , along with some of the new concepts introduced in the Content SDK. In today's blog, I'll walk you through how you can smoothly migrate your project to the Content SDK . Prerequisites Before you begin, make sure to: Upgrade your existing app to JSS 22.8 . Review the Content SDK changelog to understand major updates. Note that any customizations in your app may require additional migration effort. Identify templates and add-ons used ( nextjs , nextjs-xmcloud , nextjs-sxa , nextjs-multisite ) from your p...